What Social Media sites are Real Estate Agents using in 2022?

The bi-annual RPR® (Realtors Property Resource®), a wholly-owned subsidiary of the National Association of REALTORS®, recently published the results of its December 2021 Social Media and Digital Marketing Survey. The report surveyed over 1,200 REALTORS® who use digital or social media in their marketing efforts. These findings may prove interesting to Calgary Real Estate Agents developing their marketing plans in 2022.

REALTORS® Social Media Marketing usage has changed quite drastically over the past 4 years.


Facebook, LinkedIn, and Twitter usage declines for real estate marketing as Real Estate Agents move to Instagram and TikTok


Social Media changes in Real Estate Marketing:

    • Facebook usage has decreased from 94% in 2017 to 78% in 2021
    • Instagram saw the most growth moving from the #5 spot in 2017 (30%) to #2 in 2021 (50%).
    • Usage of LinkedIn has dropped from 58% to 26% in 2021. The social network dropped from the #2 spot to #3, being surpassed by Instagram.
    • YouTube usage remained steady from 22% in 2017, 22% in 2019, and 19% in 2021.
    • Twitter has nearly dropped off the list! Usage went from 30% in 2017 to 6% in 2021!
    • TikTok, the new society on the block, is now at 6.5% usage in 2021 and growing.

Real Estate Agents are using more videos in their marketing

The sites have changed, and the medium is changing as well. In 2017 21% of respondents used video on their social media. In 2021, that number has jumped to over 30%. This finding suggests that video posts are simply more interesting and engaging than photos or static graphics!

Read more on the NarRPR site or view the full report

About the Author – Mike Wrobel, VP Agent Services

Mike Wrobel is the VP of Agent Services with Royal LePage Benchmark with a focus on helping agents gain the greatest benefits from the tools and services at their disposal. Whether it’s running Google Ads for Real Estate, Creating a Facebook real estate update page, or getting the most out of rlpSPHERE/kvCORE. Mike works every day to help agents achieve their success!

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